Privacy Policy

Last Updated: August 2021

Welcome to Zemeho’s Privacy Policy

1. We’re Zemeho Oy Ltd (Registration 2714719-2) of 23 Torikatu, 5thFloor, Oulu 90100, Finland (“Zemeho”) and welcome to our privacy policy. This policy sets out how we handle your personal information if you’re a Zemeho user or visitor to our Sites and Services. It applies across Zemeho Sites (the “Sites”) and Services (the “Services”).
2. When we say ‘we’, ‘us’ or ‘Zemeho’ it’s because that’s who we are and we own and run the Sites and Services.
3. If we say ‘policy’ we’re talking about this privacy policy. If we say ‘user terms’ we’re talking about the rules for using each of the Sites and Services. The rules vary by product and each product makes them separately available and seeks consent to them separately to this policy.

The type of personal information we collect

4. We collect certain personal information about visitors and users of our Sites and Services.
5. The most common types of information we collect include things like: user-names, member names, email addresses, IP addresses, device type, other contact details, survey responses, blogs, photos, payment information such as payment agent details, transactional details, tax information, support queries, forum comments, content you direct us to make available on our Sites (such as item descriptions) and Services and web analytics data. We will also collect personal information from job applications (such as, your CV, the application form itself, cover letter and interview notes).

How we collect personal information

6. We collect personal information directly when you provide it to us, automatically as you navigate through the Sites and Services, or through other people when you use services (such as Valinta) associated with the Sites.
7. We collect your personal information when you provide it to us when your complete partner registration and provide items or services on our Sites, use Services indirectly associated with our Site through partners, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.

Personal information we collect about you from others

8. Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources.
In particular:
  a. financial and/or transaction details from payment providers located in the US, UK, and Finland in order to process a transaction;
  b. third party service providers (like Google, Facebook, Mailchimp) who are located in the US or UK, which may provide information about you when     you link, connect, or login to your account with the third-party provider and they send us information such as your registration and profile from that     service, this only occurs if you are using Sites. The information varies and is controlled by that service provider or as authorized by you via your     privacy settings at that service provider; and
  c. other third-party sources/ and or partners globally, whereby we receive additional information about you (to the extent permitted by applicable law),    such as demographic data or device type, and combine it with information we have about you. For example, fraud warnings from service providers like    identity verification service. We also receive information about you and your experiences and interactions on and off our Services (such as with the    Valinta platform) through partnerships, or about your activities from our partner ad networks located in US, France and Netherlands. We also receive    information about you as a rights holder from our third-party authors. For example, information in the form of a model release when your image is    used in an item made available on our Sites or Services.

How we use personal information

9. We will use your personal information:
  a. To fulfil a contract, or take steps linked to a contract: in particular, in facilitating and processing transactions that take place on the Sites, like where   you register with ValintaPlay.
  b. Where this is necessary for purposes which are in our, or third parties, legitimate interests. These interests include:
   i. operating the Sites and Services;
   ii. providing you with services described on the Sites and Services;
   iii. verifying your identity when you sign in to any of our Sites;
   iv. responding to support tickets, and helping facilitate the resolution of any disputes;
   v. updating you with operational news and information about our Sites and Services e.g. to notify you about changes to our Sites and Services,
    website disruptions or security updates;
   vi. carrying out technical analysis to determine how to improve the Sites and Services we provide;
   vii. monitoring activity on the Sites and Services, e.g. to identify potential fraudulent activity and to ensure compliance with the user terms that
    apply to the Sites and Services;
   viii. managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Sites or asking for your feedback or    whether you want to participate in a survey;
   ix. managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
   x. training Zemeho staff about how to best serve our user community;
   xi. improving our Sites and Services.
   xii. providing general administrative and performance functions and activities; and
   xiii. processing your job application to Zemeho.
  c. Where you give us consent:
   i. providing you with marketing information about Sites and Services which we feel may interest you; and
   ii. customising our Sites and Services, like advertising that appear in the Services – where this involves the use of cookies or similar technologies – in    order to provide a more personalised experience.
  d. For purposes which are required by law.
  e. For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.

When we disclose your personal information

10.We will disclose personal information to the following recipients:
  a. company personnel that are in the Zemeho company which are located in Finland;
  b. partners (such as game and app companies) of any Services made available to you, so they can facilitate support, who may be located in any of the    countries our Services are available in;
  c. subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website   hosting providers which are located in US and UK; technical and customer support services which are located in Denmark, Ukraine, Finland, Romania, UK   France and the US recruitment agencies which are located in Finland; advertising, marketing and analytics services which are located in the US, France
  and Netherlands; security and fraud prevention services which are located in the US; subscription management services which are located in the Finland;
  payment processing services which are located in the US, UK and Finland; identification verification services located in the US and Finland; and
  operational tooling services which are located in the Finland. Noting that our subcontractors and services providers may also transfer and access such
  information from other countries in which they have operations.
  d. our professional advisers (lawyers, accountants, financial advisers etc.) which are located in Finland;
  e. regulators and government authorities in connection with our compliance procedures and obligations;
  f. a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
  g. a third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
  h. a third party, in order to enforce or defend our rights, or to address financial or reputational risks;
  i. a rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
  j. other recipients where we are authorised or required by law to do so.

Where we transfer and/or store your personal information

11.We are based in Finland so your data will be processed in Finland. Some of the recipients we have described in section 10 above, and to whom we disclose your personal information, are based outside Finland in places like Denmark, US, UK, Ukraine, Poland and Romania. We do this on the basis of your consent to this policy. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.

How we keep your personal information secure

12.We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in Finland, Ireland and the US. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, twofactor authentication, and data encryption where appropriate.

How you can access your personal information

13.You can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for any of our Sites or delete the app using our Services at any time. To make an access or correction request, contact our privacy manager using the contact details at the end of this policy.

Marketing Choices regarding your personal information

14.Where we have your consent to do so (e.g. if you have subscribed to one of our email lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.
15.You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Sites may not work properly in your case.

Cookies and web analytics

16.For more information about how we use cookies, web beacons and similar technologies see our Cookies & Tracking Technologies Policy here and for more general information on cookies, see
17.When you visit our Sites or use our Service, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:

  a. your IP address or proxy server IP address’;
  b. the domain name you requested;
  c. the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
  d. the date and time of your visit to the website;
  e. the length of your session;
  f. the pages which you have accessed;
  g. the number of times you access our site within any month;
  h. the file URL you look at and information relating to it;
  i. the website which referred you to our Sites; and
  j. the operating system which your computer or device uses.

18.Occasionally, we will use third party advertising companies to serve ads based on prior visits to our Sites. For example, if you visit our Sites, you may later see an ad for our products and services when you visit a different Site. Read more about your options in our Cookies & Tracking Technologies Policy.

Information about children

19.Our Sites are not suitable for children under the age of 16 years, so if you are under 16 we ask that you do not use our Sites or give us your personal information. If you are from 16 years and under, you can browse the Sites but you’ll need the supervision of a parent or guardian to become a registered user. It’s the responsibility of parents or guardians to monitor their children’s use of our Sites.

Information you make public or give to others

20.If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a forum thread, share information via social media, or make contact with another user (such as a third-party Author) whether via our Sites or directly via email. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Sites, ask them how they will handle your information. If you’re sharing information via another website, check the privacy policy for that site to understand its information management practices as this privacy policy will not apply.

How long we keep your personal information

21.We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with the Zemeho services, you can request that we erase your personal information and close your Zemeho account. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

When we need to update this policy

22.We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.
23.When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

How you can contact us

24.If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our Data Protection Officer Dean in writing at Torikatu 23, 5thFloor, Oulu 90100, Finland or email [email protected]
25.We’re really glad you made it to the end of the privacy policy, because knowing this stuff is the best way to understand how your personal information is used and how to best manage it!
If you’re a user or visitor in the European Economic Area these rights also apply to you:
  1. For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “ GDPR ”), we are a ‘data
  controller’ of your personal information.

How you can access your personal information

  2. You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to
   you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as
   profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this
   consent as more fully described below.
  3. These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal
   information. In some instances, this means that we may retain some data even if you withdraw your consent.
  4. Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is
   not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases,
   provision of requested personal information is optional.
  5. If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the
   data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged
   infringement has occurred.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.
Zemeho Privacy Policy v3, effective date 25 August 2021